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Name: Luke Aldrich Age: 37 Company: ROCC Role: Chief Executive Sector: IT Website: www.rocc.com Best job? Selling IT systems in 1998-9. Worst job? Selling IT systems in 2000. What's your strongest attribute? Honesty. What's your weakest link? Getting bored with details. Do you live to work or work to live? It blurs the 2. What's the wisest thing anyone in business has told you? I couldn’t single anything out, I’ve been told lots of wise things. What do you love about working in Brighton? Summer. What do you hate about working in Brighton? Nothing. What's been your biggest achievement in business? Buying 3 companies, selling 1, closing 2, starting 1 in 6 years from the IT recession of 2000 and being profitable throughout . And your biggest disaster? Quite a few but nothing that has been fatal. What's your main source of news? Yahoo and The Times, my son (who avidly watches Newsround). Most useful web site? Too many to mention. How important is new media to your business? It is now just part of everyday business. Why did so many dot.com companies bomb? Not proper businesses and greed. If you shared a short lift ride with a DTI minister, what would you tell them? Why would I want to do that? How do you relax? Partner and children. What stops you sleeping? Children. How would you like colleagues to think of you? Fondly. What would be your personal business motto? I must get myself a business motto…. |